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Friday, May 1, 2020

Do You Require A Schedule Calendar For Content Marketing? Know From The Experts



There's no denying that if you're not accustomed to using a calendar to cope up with your content marketing schedule, then you're missing out on a huge chunk of opportunity to market your products and/or services. Doesn't matter which industry you're in, having a calendar schedule for your content marketing needs can prove to be highly effective in garnering new audiences as well as keeping your current fan followers happy.

In this article guide, we'll be going through some of the basics first and then moving onto the procedures through which you can make your scheduled calendar for content marketing.

What Do You Mean By A Calendar For Content Marketing?

A calendar for content marketing can be defined as a piece of equipment which will help you to carry out your content marketing tactics in a much more consistent and efficient fashion. The calendar will provide a bird's eye view of what content you're planning to publish over a specific period.

Furthermore, it'll also keep your content publishing order just like you'd want it to be. For instance, you plan to post one social media content on Tuesday and then one again on Wednesday - the same will be marked down on the calendar. Such a concept will ensure that you don't forget about your duties.

The calendar will not only contain a schedule for social media content marketing but also other avenues as well - such as blog posts, infographics and the like.  In simple words, the calendar schedule will act as a treasure trove for your strategy in regards to content marketing.

Do You Require A Calendar For Content Marketing?

It should be noted that content marketing is not a task that you should update or plan on a day-to-day basis. Your content marketing strategy should be planned weeks ahead of schedule. Such a schedule will help you know about the content you're publishing daily - which in turn will help you take advantage of new product launches and holidays. If you want every bit of your content to be published in its specified order without any delay, then making a schedule calendar for the same is utmost important.

For example, if you're a pet store owner and don't follow a schedule calendar for your content marketing needs. It's 8th of August and you're posting general social media content - but in reality, 8th of August is also National Cat Day. So, you've missed out on a great opportunity to rope in new customers. Such a fiasco can easily be avoided if you have your content planned.

One of the other major benefits of maintaining a schedule calendar for content marketing is that you'll not bore your audiences with similar types of content. By planning your schedule will help you to know what you're posting before it gets fully published. This will aid you to add in last-minute changes if needed so that you can always keep the content fresh and exciting.

What Should Be Your Ideal Timeline For Content Marketing Calendar Schedule?

It shouldn't come as a surprise that in the world of content marketing you should plan out your schedule as much as beforehand as possible. It's recommended that you follow a month-by-month schedule where you plan out your next month's content posting proposal in the current on-going month.

Even though monthly plans are ideal, if you're a business that requires less content to be posted daily, then you can extend your schedule to bi-monthly. Similarly, if your business requires content to be posted more frequently, then moving to a bi-weekly schedule can do the trick for you. It all depends on what your needs and ambitions are.

What Should You Keep In Mind When Creating A Calendar Schedule For Content Marketing?

When you start creating a schedule for your content marketing requirements, it should be remembered that the layout is important. You can use tools such as Microsoft Office 365 Excel or Google Sheets, where you can make separate columns and rows for the days and multiple platforms you're posting on. It's recommended that you use online service so that the plan could be easily shared among your team without any need to send multiple emails.

You can base your content marketing schedule on the following factors:

● Your target demographics.
● The time when your audiences are highly active on social media.
● Special offers and new product launches.
● Providing value to your audiences with the help of your content.

If you want your business to generate higher sales figures in the long-run, then it's necessary to impress your customers with high-quality content - which will thereby lead to increased brand trust and awareness.


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