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Friday, May 1, 2020

Want To Improve Your Email Click-Rate? Use These Three Factors


In case you're a novice at email marketing, then it can feel like a lifetime especially when making your subscribers click your email links. It should be remembered that each human being is hardwired in the same manner and the world of marketing when you start pushing certain emotional triggers, you can easily make your readers or subscribers perform the action that you're hoping for.

These factors are also known as the principles of persuasion and can be applied in most of the marketing strategies out there, including email marketing. Thus, in this article guide, we'll be going through every factor in detail, outlining the benefits that you'll obtain from each one of them.

Three Factors To Improve Your Email Click-Rate

1. The Art Of Gaining

There's no denying that 'gain' is the first thing that comes to mind when a customer plans to invest in a product or service. When you plan to sell your product or service to potential, that potential customer will first think of the benefits that can be obtained from such a product or service. Therefore, you need to provide your customers with the information that he or she wants.

Once you start listing out the gains or merits in your email alongside the product or service that you're selling, you can ensure that your targeted audience will be more than happy to accept your purchase offer. However, you should always treat your customers with the utmost honesty because 'fake' product claims can prove to be dangerous for your company's reputation.

2. The Art Of Applying Logic

Customers always purchase products due to their emotional reasons and thereby try to justify the same with some amount of logic. Therefore, if you want your product or service to be bought by potentially thousands of prospects, you need to provide that ounce of logic to your customer. Customers need to be satisfied not only with the emotional side of things but also the practical side of things as well.

You can include comparisons, statistics, expert opinions as well as other facts that are practically related to your product or service so that it encourages your customer to click on your email link for purchasing.


3. The Art Of Ensuring Scarcity

If your subscriber or reader doesn't feel the urgency or need of taking action with your email marketing campaign, then there's no use of such advertisement. At the end of the day, you'd want your product to sell and to do that, you need to ensure that you create a concept of scarcity in the mind of the user.

The best way to put a level of scarcity through your advertising campaign is to put a time limit on the same. For instance, if you're running a sale on your online store, it's better to keep the sale limited within a few hours or days along with some limited time-limit offer codes as well. Such a move will instigate your subscribers to take strict action and not waste time pondering around - whether to make the purchase.

The key here is to use your principles one-by-one. For example, if a customer doesn't get persuaded even after knowing the gains, then you can proceed to use the logic trigger - later on moving to the scarcity trigger. But, sometimes you can also tweak your presentation by using all the three factors all-at-once, in a structured manner - so that one section flows beautifully to the other.

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